The sales conversation for cain_audit deliverables

A word-for-word starting point. Make it sound like you after the first few calls.

The shape of every call (same for all 25)

Open with their world, not ours (1 minute). One sentence about a problem they likely have. Never start with "CAIN-42 is a Byzantine trust fabric"; say that later, when they ask how it works.
Discover (5-10 minutes). Ask the questions below and listen. Write down their exact words; you will use them in the follow-up email.
Show (5 minutes). Run the live demo with them watching. Nothing is pre-recorded: every button calls the real product. Let them pick an attack.
Offer (2 minutes). One offer, one price, one date. Do not list all 25 products.
Next step (1 minute). Before you hang up, agree a date: payment, a scoping call with the founder, or a "no".

Openers (pick one)

"When a customer asks for an outside review, what do you send?"
"We deliver a review in 48 hours with a sealed report your customer can re-check."
"Here is a complete sample deliverable you can verify yourself."

Discovery questions

Ask, then stop talking. Each question tells you whether they have the problem and how much it matters.

Who is asking for a review, and why now?
What is in scope: code, MCP server, both?
What deadline are you working to?
Who will read the report?

The five-minute live demo

Share your screen. Everything below calls the real product, so it can occasionally be slow or rate limited (a "429" means too many tries from one address; wait a minute). Practise it three times before your first call.

Sample: open the public synthetic sample report and findings.
Verify: show the checker passing, then fail it by editing one line of the report.
The deliverable: walk through the three files.
Attack lab: run-all.

Objections and honest answers

They say	You answer
"Is this a certification?"	No. It is a reviewed, signed report. Nobody certifies it; that is why it is re-checkable.
"Can a tool really audit our code?"	The tool finds candidates; a person reviews every finding. The engine is narrow, and we say so.
"Do you have references?"	Not yet: the service is new. That is why the evidence is checkable without trusting us.

If you do not know an answer: "Good question. I will get you a precise answer from our engineers by tomorrow." Then email the founder. Never guess.

Next: the offer, the price and how to close →

FIRME AI CORPORATION · CAIN-42 is a Byzantine trust fabric. Numbers marked "our own check" were run by us, not by an independent party. Nothing on these pages is a certification.